Introducing Ted Baker Optical Frames
Ted Baker remains something of an enigma. In 1988 he established himself as a shirting specialist of some repute. This quickly lead to the development of a wider range of exceptional menswear designs.
In time, he also found sophisticated ladies clamouring for him to apply his unique flair for fashion to womenswear as well. Of course, he duly obliged and soon all four corners of the world had cottoned on to what Ted still likes to call ‘fashion’s best kept secret’.
Today, Ted Baker London is renowned for its perfect mix of distinctive design, beautiful quality and unconventional creativity, all liberally spiced with Ted’s irreverent sense of humour and unswerving attention to detail.
TED BAKER’S EXCEPTIONAL SPECTACLES.
Ted’s eye for detail remains as true to his roots as ever in his coveted optical collection. Quirky distinctive styling meets handcrafted quality, for an ocular spectacular that mixes and matches bold colours and patterns to create unparalleled, individual eyewear. With frames lined in unique prints, and hidden trims concealing messages, Ted’s eyewear is as inventive and original as it is upbeat and vibrant… just like the man himself, in fact.
The ‘No Ordinary Designer Label’ Story
Having launched as a shirt specialist of some repute in Glasgow Ted Baker quickly became the place to buy some of the very best contemporary men’s shirting around.
From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.
As you would expect from Ted, the approach to marketing the brand remains the same as it was from day one … primarily by word of mouth and out of the ordinary marketing. What other brand would give away Paxo stuffing at Christmas, a can of chocolate bunny hotpot for Easter, or even special world-cup 2006 football cards, Roy of the Rovers style? Ted remains one of the only brands to be built into an international designer label without an advertising campaign.